Google Ads Performance
Google AdsTotal Spend
$139.46
Clicks
210
Impressions
14,834
Purchases
0
CTR
1.42%
CPC
$0.66
| Campaign | Status | Spend | Clicks | Impr. | CTR | CPC |
|---|---|---|---|---|---|---|
| Search | Teachertainment Store | Eligible | $39.40 | 56 | 1,755 | 3.19% | $0.70 |
| PMax | Teachertainment Store | Eligible | $63.36 | 69 | 11,439 | 0.60% | $0.92 |
| Search | Parents PMax | Eligible | $20.30 | 11 | 291 | 3.78% | $1.85 |
| Search | Teachers — M.M. | Eligible | $16.08 | 73 | 1,302 | 5.61% | $0.22 |
| PMax | Parents | Eligible | $0.31 | 1 | 47 | 2.13% | $0.31 |
| TOTAL | $139.46 | 210 | 14,834 | 1.42% | $0.66 |
Top Google Ads Keywords
Keyword Performance| Keyword | Campaign | Match | Clicks | Impr. | CTR | CPC | Spend |
|---|---|---|---|---|---|---|---|
| teachertainment | Search | Teachers | BROAD | 46 | 180 | 25.56% | $0.08 | $3.67 |
| math worksheets for kids | Search | Store | PHRASE | 8 | 67 | 11.94% | $0.51 | $4.07 |
| fun math worksheets | Search | Store | PHRASE | 7 | 42 | 16.67% | $0.43 | $3.01 |
| multiplication worksheets for kids | Search | Store | PHRASE | 6 | 54 | 11.11% | $0.57 | $3.44 |
| math worksheets for elementary students | Search | Store | PHRASE | 5 | 81 | 6.17% | $0.86 | $4.32 |
| 3rd grade math worksheets | Search | Store | PHRASE | 5 | 53 | 9.43% | $0.74 | $3.70 |
| printable math activities | Search | Store | PHRASE | 4 | 30 | 13.33% | $0.55 | $2.18 |
| math activity packets | Search | Store | PHRASE | 4 | 38 | 10.53% | $0.62 | $2.48 |
| teacher created resources | Search | Store | PHRASE | 3 | 45 | 6.67% | $0.81 | $2.44 |
| movie themed worksheets | Search | Store | PHRASE | 3 | 22 | 13.64% | $0.47 | $1.42 |
Meta Ads Performance
Total Spend
$578.53
Clicks
1,573
Impressions
34,040
Purchases
58
Leads
33
CPA
$6.36
Per conversion
| Campaign | Status | Spend | Clicks | Impr. | Purch. | Leads |
|---|---|---|---|---|---|---|
| Teachertainment Retargeting | Active | $109.38 | 269 | 4,746 | 10 | 0 |
| ABO Lead Gen | Active | $104.30 | 158 | 6,047 | 1 | 20 |
| Creative Breakdown V2 | Active | $173.55 | 549 | 8,900 | 22 | 4 |
| Interest Testing | Active | $103.14 | 361 | 7,534 | 15 | 5 |
| Broad ASC | Active | $83.00 | 213 | 6,200 | 9 | 4 |
| Lookalike Expansion | Active | $5.16 | 23 | 613 | 1 | 0 |
| TOTAL | $578.53 | 1,573 | 34,040 | 58 | 33 |
Top Meta Ad Creatives
Email Campaigns
Email MarketingTony Awards Email
Original Songs Email
FIFA World Cup Email
Social Media Activity
Website Traffic
Website Analytics
SEO Snapshot
Organic Keywords
90
Monthly Traffic
85
Domain Authority
19
Backlinks
2,144
Top Ranking Keywords
| Keyword | Position | Volume | Traffic |
|---|---|---|---|
| teachertainment | 1 | 210 | 32 |
| teacher tainment | 2 | 10 | 6 |
| movie worksheets | 12 | 1,900 | 5 |
| disney activities for kids | 15 | 320 | 4 |
| math worksheets for kids | 18 | 8,100 | 3 |
| fun math activities | 22 | 2,400 | 3 |
| lion king activities | 14 | 480 | 3 |
| movie themed classroom activities | 8 | 170 | 3 |
Discussion Points & Coming Up
- Google Ads has driven 210 clicks at an excellent $0.66 CPC — but 0 purchases. Conversion tracking may need to be audited to ensure purchase events are firing correctly on the site.
- Meta Ads are delivering strong results with 58 purchases and 33 leads at $6.36 CPA. Creative Breakdown V2 is the top performer with 22 purchases.
- The "teachertainment" brand keyword drives the most search clicks (46) at just $0.08 CPC — strong brand recognition building.
- Store Search keywords like "math worksheets for kids" and "fun math worksheets" show solid CTRs (11-17%) at very low CPCs ($0.43-0.86).
- Email campaigns going out consistently — review open rates and click performance from the screenshots above.
- Social media posting cadence maintained across Facebook and Instagram.
- SEO: 90 organic keywords with position 1 for "teachertainment" brand term. Opportunity to push "movie worksheets" (pos 12, 1,900 volume) into top 10.