Google Ads Performance
Spend
$139.46
Clicks
210
Impressions
10,598
Purchases
2
CTR
1.98%
Avg CPC
$0.66
| Campaign | Spend | Clicks | Impressions | CTR | CPC |
|---|---|---|---|---|---|
| Search | Teachertainment Store || M.M. | $59.22 | 89 | 2,284 | 3.90% | $0.67 |
| PMax | Teachertainment Store | $55.65 | 77 | 5,894 | 1.31% | $0.72 |
| Search | Parents PMax | $16.05 | 26 | 1,397 | 1.86% | $0.62 |
| Search | Teachertainment Teachers || M.M. | $8.17 | 17 | 934 | 1.82% | $0.48 |
| PMax | Teacher Referral | $0.37 | 1 | 89 | 1.12% | $0.37 |
| Total | $139.46 | 210 | 10,598 | 1.98% | $0.66 |
Top Google Ads Keywords
| Keyword | Campaign | Clicks | Impr | CTR | CPC | Spend |
|---|---|---|---|---|---|---|
| teacher resources | Search | Teachers | 8 | 95 | 8.42% | $0.24 | $1.94 |
| fun math worksheets | Search | Store | 7 | 85 | 8.24% | $0.51 | $3.55 |
| math worksheets for kids | Search | Store | 6 | 84 | 7.14% | $0.53 | $3.17 |
| math worksheets for elementary students | Search | Store | 5 | 52 | 9.62% | $0.66 | $3.29 |
| printable math activities | Search | Store | 5 | 57 | 8.77% | $0.60 | $3.02 |
| movie themed worksheets | Search | Store | 5 | 30 | 16.67% | $0.84 | $4.19 |
| educational printables | Search | Store | 4 | 49 | 8.16% | $0.58 | $2.30 |
| disney classroom activities | Search | Store | 4 | 37 | 10.81% | $0.88 | $3.53 |
| classroom activity packets | Search | Store | 3 | 35 | 8.57% | $0.55 | $1.66 |
| elementary math worksheets | Search | Store | 3 | 45 | 6.67% | $0.62 | $1.86 |
Performance
Spend
$578.53
Clicks
1,573
Impressions
31,419
Purchases
58
Leads
33
CPA
$6.36
| Campaign | Spend | Clicks | Purchases | Leads | CPA |
|---|---|---|---|---|---|
| Advantage+ Shopping Catalog Sales || M.M. | $226.04 | 630 | 27 | 0 | $8.37 |
| Catalog Sales || M.M. | $172.05 | 422 | 25 | 0 | $6.88 |
| Broad Audience || Traffic || M.M. | $109.98 | 312 | 6 | 5 | $10.00 |
| Retargeting || Traffic || M.M. | $30.42 | 101 | 0 | 7 | $4.35 |
| Leads || M.M. | $24.90 | 68 | 0 | 16 | $1.56 |
| Retargeting || Conversions || M.M. | $15.14 | 40 | 0 | 5 | $3.03 |
| Total | $578.53 | 1,573 | 58 | 33 | $6.36 |
Top Meta Ad Creatives
Email Campaigns
Tony Awards Email
Original Songs Email
FIFA World Cup Email
Toy Story Email
Blog Post: Toy Story
Social Media Activity
Website Traffic
SEO Snapshot
Organic Keywords
90
Monthly Traffic
85
Paid Keywords
23
Paid Traffic
10
Top Organic Keywords:
teachertainment (Pos #1, 40 vol), teachertainment.com (Pos #1, 10 vol), disney trivia questions for kids (Pos #14, 880 vol), fifa world cup trivia (Pos #15, 590 vol), famous movie quotes quiz (Pos #17, 480 vol)
Discussion Points & Next Steps
- Google Ads Conversion Tracking: Only 2 purchases tracked from 210 clicks across $139.46 spend. Meta is driving 58 purchases at $6.36 CPA - significantly outperforming Google. May need to audit Google conversion tracking setup or shift more budget to Meta.
- Meta Catalog Sales Performing Well: Both Advantage+ Shopping ($226, 27 purchases) and Catalog Sales ($172, 25 purchases) are the top converters. Leads campaign at $1.56 CPA is excellent for top-of-funnel.
- Store PMax vs Store Search: Store Search ($59.22, 89 clicks at $0.67 CPC) and Store PMax ($55.65, 77 clicks) are splitting budget nearly evenly. Consider consolidating to the better performer once more data accumulates.
- Keyword Opportunity: "Movie themed worksheets" has the highest CTR (16.67%) at $0.84 CPC. Pop culture/movie-themed content is a clear differentiator - lean into this angle.
- Email Performance: All 4 email campaigns sent during this period (Tony Awards, Original Songs, FIFA World Cup, Toy Story). Review open rates and click-through performance.
- SEO Growth: 90 organic keywords with branded terms ranking #1. FIFA World Cup trivia (590 vol) and Disney trivia (880 vol) present strong content-driven SEO opportunities.
- Blog Content Strategy: Toy Story blog published. Continue leveraging pop culture themes that align with the store's unique positioning.